Product Marketing Services

Product Marketing has two key goals 1) understanding customers deeply 2) growing product revenues by serving those customers better than the competition.

Product Marketing solves problems across the product life-cycle and across the customer experience. There are four key product marketing activities:

1. customer analysis: Understanding and defining the voice and psychology of the customer, customer profit and cost drivers, behavioral profiles and processes, needs and desires, thoughts and feelings, user experience and task analysis, segmentation, trends, satisfaction drivers, and, ultimately, whatever makes customers refer to you as something they liked buying, using, and would recommend to others.
2. messaging/customer interaction: Designing concise and impactful messages, customer experiences and information architectures that engage, ways to maximize "return on content," interactions that lead to revenue, and, ultimately, content and communications frameworks that work in sales AND marketing for BOTH traditional AND social channels.
3. sales enablement: Developing applications, scripts, tools, incentives, giveaways, infographics, videos, training, methodologies, events, relationships, business cases, calculators, presentations, process and funnel metrics, technology capabilities, and, ultimately, doing whatever is necessary to help the cash register ring and move the deal forward.
4. marketing: Reaching target customers to get attention, interest, and engagement in a world where prospects are addicted to search and social media but have a very short attention span...and, ultimately, doing it in a way that is talkaboutable across every marketing channel.