This video is an overview of betalkaboutable.com and co-promotes a partner, getpervasiv.com. We have a "loose affiliation" focused on creating mutual value for our clients.
Type of Company:
Perhaps called an agency or a consultancy...really, it's a Business Design and Social Architecture Firm.
Business Models Served: B2C, B2B, and B2B2C
Industry Focus and Experience:
1) Software/SaaS/Internet/Cloud, 2) Info-tainment (media, entertainment, leisure), 3) Business/Information Services 4) "Special Projects"
Prospective Clients:
Product Marketers, Brand Managers, GMs, CEOs, Sales and Marketing Executives, and Entreprenuers.
What "We" Do [Summary Version]:
- We work collaboratively with our partners or existing client partners to deliver what creates value.
- We help our clients “betalkaboutable” and get results. Betalkaboutable = ROI. To have people talking about you means growth...it means social media is embedded in your company’s portfolio of products and services. It becomes part of marketing, sales, and service.- We are "business results focused first" and use social media when appropriate.
- We find that social media blends and integrates well with SEO, interactive marketing, direct marketing, branding, direct selling, and lead generation to produce better business outcomes.
- We find the best results always combine analytical AND creative thinking.
- We get through strategy quickly to focus on action, develop integrated and holistic approaches to measure results, and deliver hands-on sales enablement, marketing efforts, and messaging/content.
- We help design and launch products and services that transform the customer experience by embedding social media.
- We consciously move companies through the social media maturity model...but not forcefully...often, basic action is better than complicated delay.
- We take a pragmatic approach, but leverage thought-leading practices and tools to measure the effectiveness of programs and achieve measurable results.
How [Summary Version]:
We help your organization get results by taking the following steps: 1) setting objectives based on a clear understanding the desired business outcomes, 2) gaining insight to the target audience, segments being served, and competitive outlook, 3) delivering marketing and sales campaigns that change behavior, and 4) using the direct sales, marketing, and social media platforms and tools needed to make things happen, measure, and optimize.
Adam's Experience [Summary Version]:
- 15 years experience in CRM/Media/Internet industries. Examples: a) led the first two versions of WebMD's doctor web-top and consumer portal b) directed Oracle's worldwide implementation of Siebel Marketing Automation to provide insight on $400M in budget and $60B in pipeline c) drove product marketing for "internet marketing and analytics" SaaS products that produced ~$50M in pipeline in year one and another product that grew 50% in revenues d) used social media to achieve over 1,000,000 downloads of new artist music e) delivered over 25 social media + rich-media + PPC campaigns for companies like Coca-Cola, Sony Playstation, KMart, CA Technologies, and more.
- Proven ability to lead, motivate, and contribute to teams that have created over $1B in value creation for employers across B2B, B2C, and B2B2C models.
- Unique combination of technical, analytical, and creative skills with experience performing "hands-on" work on over 100 sales and marketing programs including multimedia design, direct sales calls and demos, work with industry analysts and media, messaging/writing, SQL/HTML/Javascript/Flash, and enterprise-level business intelligence reporting.
- Successful track record managing both projects and accounts at a) a global, multi-million dollar sizes and b) working with $5-10,000/year customers and direct/indirect sales to consumers.
- Achieves results in large, medium-sized, and entrepreneurial environments. Managed 300+ project-based resources, direct reports of 15, and "in matrix" across all lines of business at senior executive levels.
- Experience working with hundreds of media partners, podcasters, and bloggers to measure network ad inventory and campaign results for rich and social media programs.
- Mentored by several top industry executives and CEOs.
This video was created in 3 days and is an example of what betalkaboutable.com can do for it's clients. A shout out and thanks to Adam Curry, Ron Bloom, Moody Glasgow, Ryan Berkey, and others who taught me about video while I was at mevio.com (i.e. podshow.com)
