3-400 medium-sized publishers
86,000 small/self-publishers
2006: The Top 12 Publishers by revenue were:
Reed Elsevier, Pearson, Thomson, Bertelsmann, Wolters Kluer, McGraw-Hill Education, Reader’s Digest, Scholastic, De Agostini Editore, Holtzbrinck, Gr. Planeta.
--Publishers Weekly, August 6, 2007
California has 6X the number of small publishers than any other state. This finding is consistent with surveys of other creative professions, including desktop publishers, web publishers and multimedia designers.
A larger publisher must sell 10,000 books to break even.
--Brian DeFiore, Maui Writers Conference.
--Brian DeFiore, Maui Writers Conference.
A successful nonfiction book sells 7,500 copies. --Authors Guild.
In 2001, consumers purchased 1.6 billion books.
--2001 Consumer Research Study on Book Purchasing by the Book Industry Study Group
--2001 Consumer Research Study on Book Purchasing by the Book Industry Study Group
2004. “Of the 950,000 titles out of the 1.2 million tracked by Nielsen Bookscan sold fewer than 99 copies. Another 200,000 sold fewer than 1,000 copies. Only 25,000 sold more than 5,000 copies. The average book in America sells about 500 copies.”
-- Publisher’s Weekly, July 17, 2006
-- Publisher’s Weekly, July 17, 2006
2007. Chains, Internet dominate bookselling.
Chain bookstores accounted for 33% of unit book purchases in the January through September period.
Purchases made through online retailers represented 20% of book purchases.
Book clubs accounted for 12% of book buys.
In all, the direct-to-consumer (Internet, book clubs, book fairs, other) channel accounted for 35% of purchases in the nine-month period.
http://www.publishersweekly.com/article/CA6515670.html
Chain bookstores accounted for 33% of unit book purchases in the January through September period.
Purchases made through online retailers represented 20% of book purchases.
Book clubs accounted for 12% of book buys.
In all, the direct-to-consumer (Internet, book clubs, book fairs, other) channel accounted for 35% of purchases in the nine-month period.
http://www.publishersweekly.com/article/CA6515670.html
Number of books sold online in 1999: 57 million.
--The Standard, October 23, 2000.
--The Standard, October 23, 2000.
2008: MORE BOOKS SOLD ON THE INTERNET THAN ANY OTHER PRODUCT and the number is increasing. Polling company Nielsen Online surveyed 26,312 people in 48 countries. 41% of internet users had bought books online. 58% of those online in Korea had purchased books online. In the U.S., 57.5-million had purchased books online.
On the average, a book store browser spends eight seconds looking at the front cover and 15 seconds looking at the back cover.
--The Wall Street Journal
--The Wall Street Journal
The library market represents over $5 billion.
90% of the 15,000 public libraries in the US order (some) of their books through Baker & Taylor and spend more than $444 million on books annually.
How much do people like to pay?
28% $5 to $7.99. Presumably they are buying mostly mass-market paperbacks.
19% $3 to $.99
19% $10 to $14.99
19% $15 to $24.99
--2001 Consumer Research Study on Book Purchasing by the Book Industry Study Group
28% $5 to $7.99. Presumably they are buying mostly mass-market paperbacks.
19% $3 to $.99
19% $10 to $14.99
19% $15 to $24.99
--2001 Consumer Research Study on Book Purchasing by the Book Industry Study Group
1859: The first self-help book was published by John Murray Publishers. Written by Samuel Smiles, the title was Self-Help: with illustrations of character and conduct.
The self-help book category came into its own in 1936 with the publication of Dale Carnegie’s book How to Win Friends and Influence People. Today self-help sales are $538-million and account for one in ten titles sold.
--The Wall Street Journal, December 8, 1998.
The self-help book category came into its own in 1936 with the publication of Dale Carnegie’s book How to Win Friends and Influence People. Today self-help sales are $538-million and account for one in ten titles sold.
--The Wall Street Journal, December 8, 1998.
64% of book buyers say a book’s being on a bestseller list is not important.
--Publishers Weekly, May 12, 1997, page 13.
--Publishers Weekly, May 12, 1997, page 13.
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